In the hospitality business, building and highlighting social proof is vital to attracting attention and, subsequently, new customers. There is multiple reason why you ought to put considerable effort into spreading digital word of mouth. Listed below are top main reasons why it’s important to set aside a budget and make a marketing plan around generating social proof for your hotel
With all the influx of genuine feedback (most of which would hopefully stay positive), it is possible to construct trust among your customers. Social proof increases your credibility being an establishment and can help convert an unsure customer in your favor. Online reviews, ratings and testimonials are the most effective kind of advertisement for the hotel and can rival the fanciest and most expensive marketing campaign imaginable launching.
Strategy for Collecting Social Proof. Like I’ve previously mentioned, there are many ways that you can collect social proof, the most common ones being asking customers to depart reviews and feedback, getting influencers to talk about you by giving complimentary stays, and encouraging interactions (like check ins) on your own social media marketing page. These should be integral in your online marketing and branding campaign. But I’d like to discuss several other techniques to collecting social proof for the hotel:
There’s a good reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media is able to influence people and will go viral with all the slightest impetus. A video highlighting the offerings of Hospitality.Pro, sightseeing options inside the city, places of local interest, as well as the culinary treats available for the guests will definitely be met with great enthusiasm. And in case it’s well-crafted, using a dash of creativity in it, you may expect it to attract customers in your doors in no time whatsoever.
They claim an image speaks one thousand words. Extensive research proves that posts with images are 35% more likely to draw engagement as opposed to the ones with only text. Research also reveals that people are more likely to believe statements which can be substantiated with images. So, next time you would like to share customer reviews and testimonials, make sure to attach a picture to draw more traction.
Humans are visual creatures and infographics are the most effective option you might have when you need to provide data in an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them in your marketing campaign. Collecting social proof isn’t all that difficult, but any technique is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that the hotel is an excellent option, provide them with a clear call to action to follow along with. Route them to your website or landing page and in no uncertain words let them know what they’re required to do.
Don’t leave anything to guesswork. If you would like them to leave a review, make that clear. If you want them to book rooms and earn a reduction, make that clear. The moment you leave things ambiguous is the minute they’re very likely to get confused and leave. Don’t let your work visit ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things to suit your needs. Now go take advantage of the power of social proof and use it to your advantage. Get the past and provide customers referring to you together with use their goodwill to draw in more traffic your path!