Earlier in 2013 Google presented its Penguin 2. and more recently the Penguin 2.1, which were targeting manipulative SEO techniques. This has struck fear into the hearts of some webmasters as reports again surface on the internet of websites affected or penalized worldwide.
As affected businesses, or the SEO companies they engage, try to recover from a Penguin penalty, many had resorted to either deleting bad links or having them disavowed using the tool Google provided. This is an irony given that the same companies had previously probably spent good money on link-building for SEO.
So on the backdrop from the Penguin updates, performs this mean that link-building should no longer be used as being an SEO tool?
Not at all. While spammy backlink building will likely bring more harm than good moving into the future, you can still find a couple of tried and tested link-building tactics which you can legitimately use to push your site (or that of your client’s) up the search engine ladder towards greater visibility.
This is a take a look at 4 link building methods for SEO that also work today.
Anchor Text Diversification
SEO companies have long known about the power of key phrases. Hence in order to provide their client’s website a larger increase in rankings in the major search engines results page (SERP) for keywords related to their business, some SEO companies had previously focused on using keyword rich key phrases for backlink building. Unfortunately to them, unnatural anchor text profile became one of the targets of the various Penguin updates plus some sites they had that previously ranked well were now penalized.
Today, most SEOs know the importance of ensuring they diversify their anchor-text. Should you be doing link building on your own, be sure you practice it too. Make use of your brand, website address or even phrases like ‘Read more’ or ‘Click here’ to incorporate variety for your key phrases while keeping them looking natural.
Get Backlinks from Websites with Clout
One of the primary challenges that individuals face in link-building is finding link prospects. Should you be facing this problem, it is likely that you will be not searching inside the right places. Social media platforms like LinkedIn, as an example, can provide you with hundreds of link prospects. Look over the LinkedIn Influencers section to uncover the top authority bloggers and try to get backlinks from their website to your web page. You can achieve this, as an example, by offering them a quality guest post their readers would like. And in case you are doing blogger outreach, make sure to approach only quality blogs. It doesn’t help to get links from spammy websites just to increase your variety of links. Link-building is just one place where company you retain tells upon you.
Get Backlinks from Relevant Local Authority Websites
Besides targeting popular authority websites from which to get backlinks, additionally it is important to target local community websites that are based on your personal. What this means is linking to websites that are topical and therefore are related to your industry. If you sell travel guides, it may be a little more worthwhile for you to get links from Lonely Planet or Frommers as opposed to a popular music blog.
To discover link prospects, simply look towards your vendors, business contacts or industry’s association. If their site will not be spammy, ask them for any link.
Should You Can Afford It, Get a Blog That Gets Natural Links
If yours is an authority site with tons of naturally acquired quality backlinks, then single links may not help much with your backlink building efforts. Sometimes it may make more sense to get out a blog (inside your niche) that generates countless natural quality links and acquire their bloggers to work for you instead. If their bloggers already are well established in their field and also have a huge following, they ought to have zero problems acquiring considerable amounts of natural backlinks to suit your needs through their usual blogging activities.
If you are a smaller business on a tighter budget, look for under-maintained blogs which were once popular along with gained a fair quantity of natural backlinks. Contact the owners and inquire in the event you can purchase them out. Then have the pages updated to bring the blog back to the glory days, deserving of its readership as well because the natural links it attracted. The main objective needs to be on quality azhigg from the blog as opposed to a link acquisition exercise.
Of course you may link back for your site from this blog, but only do this on pages which can be relevant and where a link enhances the users’ experience. Avoid spamming the entire blog with your personal links and avoid site wide links.
Alternately, you may attempt to win a link by assisting the webmaster update his content.
Follow these legitimate tips above and you also must be able to sail through Penguin’s clutches while your competitors remain being affected by backlink building in the future.