In a nutshell, there are 2 kinds of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization is short for seo and it’s about getting your web site to rank up to possible with search engines. Back to the 2 kinds of Search engine optimization:
On-page, also referred to as on-site seo. Off-page, also called off-site. This short article concentrates on off-page SEO. However, just so you know, on-page SEO is primarily concerning the key search phrases placed on the pages of your site. For instance, a lawyer’s home page key keyphrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results result from off-page SEO which boils down to acquiring many and high-quality links to your site. These links are known as inbound links. The main component that improves your rankings with search engines like google is the number superiority links to your website.
Ways to get those inbound links to your lawyer website? There are 3 main options for getting inbound links:
* attract them;
* go and acquire them; and
* create one-way backlinks yourself.
* Attracting inbound links
You have to create a reason within your website for the next blog or website to wish to link to your site. The best way to do that is create content that folks will like. Content can be written, audio, images, and video. Lawyers have an excellent opportunity attracting links simply because they have specialized knowledge that folks need to know about. Therefore, writing in-depth about your practice area will more than likely attract links. Make sure the titles of the content are compelling and steer clear of writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and get backlinks through link exchanges – A popular technique for acquiring backlinks is trading links with other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites prepared to exchange links. There’s an excellent debate in the SEO community right now about how exactly effective link exchanges are. Within my experience inbound links as a result of link exchanges continue to be valuable and definately will enhance your search engine rankings. Link exchanges are false votes of popularity to get a website (the thought behind using links as being a ranking criterion); however, it’s not really the case. Lawyers listing other lawyers can be considered a service for folks needing a lawyer in another location. After the day, inside my knowledge of my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are the ones in which you don’t reciprocate a hyperlink. You can create one-way inbound links in 4 ways:
* Write and publish articles online;
* Reply to blogs that don’t have a no-follow tag;
* Social bookmark your site; and
* List your lawyer website with online directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. Should you look at the bottom with this article you’re reading, you’ll see a brief bio or resource box. In this box I placed two links. EzineArticles.com (and most of the countless article directories online) permit two links to your site of your choosing (that fit in the terms, lawyer websites are permitted). The problem with writing and publishing articles is it requires a long time. If you don’t like writing, then it’s a chore. Part of great SEO for lawyers is performing it fast and efficient. That said, most lawyers can write so publishing online isn’t too onerous.
Reply to blogs that don’t possess a no-follow tag – Without getting technical, perform a search for blogs that don’t do not have-follow tag in the comments and you’ll find many. No-follow tags are website coding that makes the hyperlink invisible to browse engines and thus useless for SEO purposes to you. Go these non no-follow commenting blogs and leave comments with links for your site. Only head to sites related to your website.
Social bookmarking your website – You can find dozens, or even countless social bookmarking websites. It’ s best if you have someone at another IP address bookmark your website. Don’t have the same person repeatedly bookmark your website and don’t you bookmark your site.
List your lawyer website with internet directories – You will find a minimum of more than a thousand online directories. Once you list your site under a particular category, you have a hyperlink to your site.
Downside to creating your very own one-way links – The down-side to making your very own one-way links is the fact that it’s very time-consuming work. Writing and publishing a good article needs time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your web site on a large number of social bookmarking sites takes time. Registering and listing your law firm’s site with 1,000 online directory takes lots of time. Don’t misunderstand me, this is the way SEO for lawyers is done. It’s worth the cost in the long-run because those links give your website internet search engine ranking power indefinitely.