TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we experienced a unique product the country was clamoring for, we started offering franchise opportunities these year. Since that time, we’ve continued to grow to over 360 stores nationwide.
Our company is also continually looking for ways to keep our customers satisfied and coming back for more. That’s why we joined forces with Mrs. Fields® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY Specials leads the current market in nutrition, taste, and cool product innovation, always reaching to anticipate the evolving needs and wants of our own customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future using a modern brand and logo, colorful palette and chic interior decor. We’ve been constructing a legacy of tasty, healthy frozen desserts over the past thirty years and we don’t have aim of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY began franchising the subsequent year, and through 1984 there were over 100 stores.
Prior to 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to produce a new name from the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved in to the tallest building in Arkansas, Simmons Tower based in downtown Little Rock, and also the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY at the begining of 2000 and became Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there was 1,777 TCBY locations across the nation. By 2011, after several waves of closings, there were 405.
Products and promotions
TCBY offers frozen yogurt in a selection of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The brand new concept stores follow a self-service model, with customers being charged by weight. Soft serve yogurt will come in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors which are available daily, as well as various rotating flavors. TCBY also serves drinks including Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the test launch of breakfast and lunch meal replacement bowls, parfaits and smoothies produced from non-frozen “fresh” yogurt called Yovana-Simply Yogurt by two self-service company stores in their headquarters of Salt Lake City.
2010 also saw the opening of any prototype store in Salt Lake City, Utah, operating under a different business structure. As opposed to customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their own mix of fruit or candy toppings, and pay by the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of its yogurt with a more nutrient-rich profile. The company brought down the fat content of their yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to provide Greek frozen yogurt. Each year, TCBY Hours Thanksgiving Hours offers mothers over the nation a totally free frozen yogurt on Mother’s Day, and fathers a totally free frozen yogurt on Father’s Day.