Now a much-loved stalwart of the British high street, Sainsbury’s has a long and remarkable history. For almost 150 years, Sainsbury’s has provided the British public with quality foodstuffs at competitive prices, and has grown to become one of many largest supermarket chains in the UK.
Featuring its huge network of supermarkets, hypermarkets and convenience stores across the country, almost everybody in the UK includes a Sainsbury’s close by. Its well-recognised branding comes to define the British supermarket experience – but do you know that without Sainsbury’s, supermarkets will be completely different towards the evergreen high-street features that people know and love today? Actually, without Oursainsburys, the self-service supermarket might not exist whatsoever.
It is because Sainsbury’s pioneered the idea – in the united kingdom, at the very least – of obtaining your own grocery items and paying once you were ready to leave the store. Before this, a shop assistant would collect the goods as your representative. Before self-service stores existed, customers didn’t possess the freedom to browse around supermarkets shelves like they do today.
When Sainsbury’s opened its first self-service store, customers were suddenly in a position to shop at their particular pace, and store employees were free to pay attention to serving customers and taking payments. The entire shopping process was quickened significantly, and as the self-service supermarket model required all available stock to become displayed, supermarkets became larger – resembling something close for the Sainsbury’s supermarkets which are so familiar today.
Sainsbury’s was also among the first supermarkets to offer own-brand goods – this can be supplied at a lower price than goods that were bought-in from third-party manufacturers. But as the manufacturing process was managed by Sainsbury’s itself, the standard was comparable – if not better – than many national brands. The initial Sainsbury’s own-brand product was bacon, which arrived in the early 1880s. The modernist-inspired types of the retailer’s own-label products which were utilized from the early 1960s towards the late 1970s are becoming recognised as classics in the field of retail graphic design.
John James Sainsbury opened the first Sainsburys store in Drury Lane, London in 1869. The company soon won over many customers featuring its innovative branding and awareness of detail – whilst other stores had saw dust floors and counters made from wood, Sainsbury’s created a higher-class shopping knowledge about mosaic-tiled floors, white walls and marble counters. Sainbury’s created consistency across its brand, years before this was the standard, by installing gold-leaf ‘J. Sainsbury’ signs on its stores. These tactics ecbgwb well, and also the company quickly expanded.
Through the Second World War, Sainbury’s – like many other businesses during wartime – fell on hard times. Following the War, however, Sainsbury’s began to pick up speed again, and by the time it was a public limited company in 1973, it achieved the largest flotation ever on the London stock exchange.
Today, Sainsbury’s continues to be one of many UK’s most popular supermarkets, with its leap into shopping online and commitment to offering fair trade goods, it consistently innovate to the new century.