Introducing SEO Ranking Factors – What will make me top? Or more precisely “What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in Search engine optimization, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the amount of people who can definitively answer these questions by concisely explaining the hundreds of factors, and exactly how they work with each other, is strictly confined to the engineers who work for the major search engines.
However, through combining the experience in the authors, the review team and disclosure from the major search engines and expert commentators, we now have compiled an extensive list of the most important factors which determine position in the listings.
What determines ranking position within the natural listings?
The position or ranking in the natural listings for the key phrase is dependent on a search engine’s ranking algorithm.
For the search query applied for the search engine, the algorithm uses rules or heuristics to distinguish probably the most relevant pages, based on the page’s text content along with its context (which can be indicated by links using their company pages and sites).
Each search engine features a different set of algorithms developed by engineers who strive to produce the best relevance because of its users.
However, the ranking of natural listings has evolved being a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, you will find fundamental principles which apply. To deliver relevance search engine listings have a tendency to use common online search engine ranking factors.
Enough with the science: get with the ranking factors…
We will quickly enough. But before we all do here’s a word to the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. There is however no requirement for any smoke or mirrors. If your agency refuses to show its strategies to then you our advice will be to move on. Immediately!
Inspite of the mystique perpetuated about SEO it really isn’t terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization on the long term. Not in knowing the ranking factors.
Who inside my organization needs to know about this stuff?
It is vital for your technology team / agencies to understand these ranking factors. It is also imperative that all content owners / authors / stakeholders understand how high quality content can improve search rankings. Authors need to know which key phrases to use, otherwise you won’t possess a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You have to create a ‘house strategy guide’ to your authors and editors.
Therefore I can ditch my SEO agency, right?
It depends, is definitely the honest answer. You might be able to, yet it is much more likely that the guide will inform your pursuit strategy, along with you making the calls. However you will still need somebody to manage it (either in-house or outsourced). Ultimately the following information to look marketing is approximately increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is definitely an ongoing task. The bigger your company / market / website, the larger that task will be. High volume search-terms and intense competition means that applying specific optimization techniques must rank well. Ethical SEO agencies can help you with this.
The holy grail of SEO would be to achieve a high, stable and long-term presence in the top of the SERPs for phrases which have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is really a leading cause of internet search engine penalties. Equally, reading this informative guide, you will be able to determine whether your overall agency is over-egging the SEO cake, or feeding you unsound advice.
Remember that search engines like google also use ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for search engine spamming (like over-optimization of a hbfphu or non-natural links off their sites ).
Now for that six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (external and internal).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those in the middle of internet search engine ranking are success factors 2, 3 and 4. Why? Well, in case your pages usually are not included in the index then you certainly cannot anticipate to gain any search engine referrals. Once included, effects are dependent on the blend of on-page optimization and link-building.
Once we discuss link-building we’re mainly considering third party links, but a solid internal linking structure ought to be adopted in your own website/s. You will find proven benefits.
The numerous factors utilized by search engines like google to determine relevance can be simplified into two of the most important factors that are essential for good ranking positions.