Through the years, we’ve done several experiments with unusual vape flavours. Frequently we’ve done this for a bit of fun, but sometimes the final results have surprised us. A good couple of years ago, for example, we went to Cheapest E Cig Starter Kit with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, many people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The same occurred using a Voop Juice range we designed for April Fool’s day. These juices were deliberately made to taste awful, and that i found the Cheese and Onion flavour disgusting. But some people actually liked it. The thing is, there’s thousands of flavours on the market now. Some are unusual, and interest a little audience, but the benefit of this is that, no matter what your taste preference is, there’ll be something available that you’ll love. And that’s important, because the more you love vaping, and the further you depart from tobacco flavours, the not as likely you are to return to smoking.
Given that there’s a ridiculous number of vaping studies being published nowadays, there’s not plenty of research on the need for flavours in: There is some, though. A survey well over 4000 vapers, lead by Konstantinos Farsalinos in 2013, found that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours makes it not as likely for them to give up smoking.
Since that time, non-tobacco flavours have grown to be more valuable in initiation. In Konstantinos’ original survey, the vast majority of vapers started vaping with tobacco flavours, but a more recent survey which looked at the flavors preferences well over 70,000 vapers found that non-tobacco flavours (in the united states) were the predominant choice when starting vaping. The research figured that banning flavours might lead to a decline in people starting vaping and an increase in people switching back from vaping to smoking.
This can be backed up by research by Russell et al, which discovered that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised by the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from your own research suggests that the significantly higher proportion of smokers preferring to vape non-tobacco flavors continue to completely stop smoking cigarettes within three months.”
Put simply, non-tobacco flavours cause a higher success rate when switching completely from smoking to vaping. This has been backed up by way of a more modern study by Buckell et al (published as this post was written). Utilizing a discrete choice test out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would lead to an increase in smoking rates.
Another smaller study by Pacek et al surveyed 240 teenagers who dual use (both vape and smoke). In their survey, 17% of young vapers said they could smoke more if flavours were limited to tobacco and menthol.
The concept that specific flavours might be important is backed up by industry research by JUUL, which learned that vapers who used Mint or Menthol were 23% more prone to move to vaping than those who used tobacco flavours.
Could flavours assist dual vapers? Not everybody switches to vaping immediately. After all, the initial puff upon an e-cigarette doesn’t mean your last puff on the tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to electronic cigarettes following a year, however for others it can take a lot longer.
My personal experience is that flavours will help dual vapers retain interest. I’ve seen people who still smoke a few cigarettes per day experiment a great deal with various flavours. If flavours may help retain interest, then dual vapers will smoke less, hopefully not return to 100% smoking and ultimately switch to 100% vaping. Perhaps, for many, it’s only a matter of discovering that perfect e-liquid (along with a large number of flavours out there, that can take a bit of time).